Cross-cultural issues

Understanding the Japanese people represents one of the single biggest obstacles for European SMEs wishing to break into the Japanese market.
Indeed, in previous interviews conducted by the EU-Japan Centre for Industrial Cooperation - the aim of which was to collect information on the internationalisation process of EU companies already in Japan - most company officials observed that their greatest difficulties were usually related to cultural matters, such as understanding Japanese advertising tastes or the Japanese approach to business meetings. In order for your business venture in Japan to succeed, it is vitally important that you acquire this culture-related knowledge.
We have therefore put together a wide range of information on cross-cultural insights to assist you in your learning process.