Cross-cultural issues: Following up on a business trip to Japan: Being remembered

Understanding the Japanese people represents one of the single biggest obstacles for European SMEs wishing to break into the Japanese market. This month in "Cross Cultural Issues", we focus on Following up on a business trip to Japan. Information on the related webinar is available below:

Cross Cultural Issues: Following up on a business trip to Japan: being remembered

One of the challenges that managers face after returning from an overseas business trip is to identify which of the meetings and conversations at (for example) a trade fair, Expo or conference should be prioritised and followed up on. The return from business trips in Japan can be especially challenging in this regard: not only are there the many business cards to sort through and organise, there is the challenge to remember which of the many meetings and conversations with potential business partners might actually lead to a mutually beneficial and perhaps long-lasting business relationship. Following on from previous webinars in this series such as ‘Organising a business trip to Japan: getting noticed!’ (webinar #3), this webinar offers practical advice to managers in European small- and medium-sized enterprises (SMEs) relevant to how they might work effectively towards ‘being remembered’ by people they met in Japan and, furthermore, be recognised as companies that Japanese business people might look forward to ‘doing business with’: for example, on a future visit to Japan, or in Europe. To access the recording of our past webinar on this topics and consult the related presentation, please click below:

Webinar 138: Cross Cultural Issues: Following up on a business trip to Japan: being remembered