Digital Technology

Digital technology has a long history in Japan. A recent study indicated that 99.5% of Japanese people aged 15 to 24 were “digital natives”, i.e. people who have interacted with digital technology since an early age.  This figure was second only to that of South Korea, where 99.6% of young people fall into this category. [1] The Japanese tendency to embrace new technology in daily life makes the country a promising market for firms engaged with digital technology. The field of new digital media is developing rapidly in the Japanese market, particularly within interactive digital gaming and the use of animation in digital entertainment. [2]

ITU, Measuring the Information Society, 2013
UCLA Asia Institute, The Battle for the Global Entertainment Industry: Japan's Growing Strength in Digital Culture, 2013

Table of Contents

  • Digital Television
    • Smart TV System
    • Super Hi-Vision
  • Digital Marketing Technology
  • Social Media
  • Expert Report
  • Further Readings
  • Relevant Organisations and Trade Fairs