Agriculture

Case Study: Anja / SME / Looking for Distributors

Anja, spol. s r.o. – from SK

From its base in Bratislava, Slovakia, Anja deals with the manufacturing, trade and storage of agricultural products. With a growing presence in Asia, the company wanted to research the feasibility of establishing links with Japan. Moreover, they were keen on adapting Japanese management techniques in their expanding company.

24-03-15 to 24-03-15 | 10:30 h - 11:30h GMT +1

Webinar 36: Organic and Health Foods in Japan

What are the characteristics of the Japanese market for organic and health food?  Which future market development can be expected and how can the attitude of Japanese consumers towards organic and health foods (from abroad) be described? How can European companies enter the Japanese food market in an efficient and effective way? 

About Biotechnology

Japan has one of the most developed biotechnology sectors in the world, as evidenced by the high number of patents filed. The number of bio venture start-ups peaked in 2013 and  several foreign firms are now trying to enter the market.

About Agroindustry

Until recently, Japanese agriculture experienced a long period of contraction. Since 1990, the value of Japan’s agricultural production has decreased by more than 25% and the number of commercial farm households and agricultural workers by more than 50%.

Agricultural Technology

Overall Japan has a shrinking agricultural sector, demonstrated by government data showing the number of full-time farmers at 1.7 million in 2014, declining from 2.2 million a decade earlier.

Biotechnology in Agriculture

Japan remains one of the world’s largest per-capita importers of food and feed produced using modern biotechnologies.

Organic Produce

Organic farming represents a new trend in the Japanese agricultural scenario, even though this type of agriculture is still small in Japan. Before the 1950s, the use of fertilisers was extremely rare, making traditional cultivation organic.

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